OUAT – ABC/Disney shift in Mobile access to TV Shows

Disney sees the biggest growth opportunity for video consumption in the rise of mobile devices like tablets and smartphones, Anne Sweeney said here Friday.

In a conference appearance, she discussed the roles the ABC network, Hulu and YouTube play today. And she told her audience that Disney’s executive team is approaching the continued digital changes in the TV industry like Winnie the Pooh character Piglet approaches life.

Speaking at a Royal Television Society conference entitled “When Worlds Collide: Beyond the Digital Looking Glass,” the co-chair of Disney Media Networks and president of the Disney/ABC Television Group said that mobile devices, such as iPads, other tablets and smartphones, are “clearly the biggest opportunity” for growth in video consumption. After all, iPad users watch 60 percent more video than PC users, with iPhone users watching nearly 40 percent more, she added.

Sweeney said apps are simple and therefore the preferred way for people to watch video on new devices. She said 80 percent of video is viewed that way.

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