“I want kids, marriage, true love – I want it all.” Mary Margaret Blanchard 1×03 – Snow Falls

“True love? It doesn’t exist.” Snow White 1×03 – Snow Falls

“And here I thought you and Mary Margaret would be pleased. True love won out. So bask in the moment, dear.” Regina Mills 1×03 – Snow Falls

“I just wanted to make sure you were happy with your end of the bargain. You know – true love, riches, happy endings.” Rumpelstiltskin 1×04 – The Price of Gold

“Just because you don’t know her, doesn’t mean you won’t grow to love her. True love follows this ring wherever it goes, my son.” Ruth 1×06 – The Shepherd

“Smile, son. You’re on the road to true love.” King George 1×06 – The Shepherd

“Find the one thing I’ve always desired, that my prison has kept from me – true love.” Genie 1×11 – Fruit Of The Poisonous Tree

“Sounds like a curse to me. And all curses can be broken. A kiss born of true love would do it.” Evil Queen 1×12 – Skin Deep

“True love isn’t easy, but it must be fought for. Because once you find it, it can never be replaced.” Prince Charming 1×13 – What Happened To Frederick

“Well, of course it changed her. It took away her love, left a big hole in her heart. There is no cure for what she’s got. The person she was… There’s no way to bring her back. No potion can bring back true love.” Rumpelstiltskin 1×16 – Heart Of Darkness

“Who cares about magic? True love is the most powerful magic of all. It can overcome anything.” Daniel 1×18 – The Stable Boy

“Love doesn’t work that way. Love, true love, is magic. And not just any magic – the most powerful magic of all. It creates happiness.” Regina 1×18 – The Stable Boy

“I took you in as my son, and you betrayed me. I would’ve given you everything. The crown, the kingdom. All you had to do was marry King Midas’ daughter. But, you decided to follow ‘true love’.” King George 1×21 – An Apple Red As Blood

“She has no breath. She’s gone. She sacrificed herself… For true love.” Red 1×21 – An Apple Red As Blood

“She died. That’s the thing about true love, dearie. It can slip through your fingers. It’s the most powerful magic in the world. The only magic powerful enough to break any curse. It must be protected at all costs.” Rumpelstiltskin 1×22 – A Land Without Magic

“True love, Miss Swan… The only magic powerful enough to transcend realms and break any curse. Luckily for you, I happen to have bottled some.” Mr. Gold 1×22 – A Land Without Magic

“I’m a fan of true love, dearie. And, more importantly, what it creates.” Rumpelstiltskin 1×22 – A Land Without Magic